Marcela De Vivo 
The way that consumers shop for and purchase a new vehicle has evolved over the years. Ten years ago, the average consumer visited between five to seven automotive dealerships prior to purchasing a vehicle. But now, the automotive customer journey primarily takes place in the digital world. Because of this shift to the digital …
Read MoreThe New Digital Shopping Journey for Automotive Consumers
The global commercial market made some major shifts during the pandemic, and the automotive industry has adapted to maintain consumer interest and turnover. This year brought another widespread event that will have a steady impact on the auto industry as a whole, and Joe Biden’s presidential win might mean big …
Every year, major players in the tech sector tease new products and host special events introducing these additions to their lineup. Product launches are much anticipated by consumers who may crave the cool factor of the latest gadget. While newer isn’t always necessarily better, in the tech sector newer products …
Statista reported that, in 2020, the augmented and virtual reality market was projected to soar beyond $12 billion worldwide and that consumers across the globe were projected to spend more than $6 billion for this technology. From virtual reality headsets to augmented reality video games like Pokemon Go!, technology that …
2020 has seen a massive shift toward immersive digital experiences. Augmented reality and virtual reality systems have been a mainstay in gaming over recent years, but this revolutionary tech is transforming the way we connect with each other – and our favorite brands. Online and traditional businesses are using these …
Read MoreAugmented and VR Industry Trends in Business for 2021
Virtual reality technology allows users to explore new digital worlds, whereas augmented reality technology allows users to experience the world around them in a new and exciting way. These technologies may not have been easily accessible to consumers in the past, but now they’ve gone mainstream. In fact, these technologies …
Read More23 Best Augmented Reality and Virtual Reality Apps For iOS and Android
The average consumer in the United States is exposed to thousands of different advertisements on a daily basis. As a result, marketers have had to incorporate innovative technologies into their campaigns in order to cut through the noise and grab their target audience’s attention. One of these technologies is virtual …
Augmented and virtual reality is used in training sessions in multiple industries; notably, aviation flight simulators are used to prepare pilots for scenarios they may face, and these simulations allow them to stay safe in the face of an error as they remain grounded. Even the retail industry uses virtual …
Read MoreThe Role of Augmented Reality in Automotive Education
The last days are here for holiday shopping, and it might be too late to have those last-minute presents shipped to your door in time for the holidays. If you’re on the hunt for gifts for a favorite gamer or tech fanatic, though, a virtual reality headset might be a …
Read MoreThe Best VR Headsets for Holiday 2020…and Other Gifts!
Disruption in the Automotive Industry – Part 1 Disruption in the Automotive Industry – Part 2 Two or more cars per household isn’t unusual. One for each working parent, and maybe another car for newly licensed teens. In the past, though, when only one person needed to work outside the …