Marcela De Vivo 
Twenty years ago, virtual reality was a technology breakthrough that used crude graphics and bulky headsets to transport participants to another realm—a virtual playground. In 1995, the movie Strange Days foreshadowed a more complex type of VR, an experience that tapped into the brain to relive moments and events that were captured …
With all of the time we’ve spent online during lockdown, brands are looking for innovative ways to reach and engage their target audience. Virtual reality is building a new and exciting framework for marketers and consumers to connect. Your branding strategy has the power to set the tone for your …
Read MoreHow is Virtual Reality Transforming Digital Marketing in 2020?
What if you could view your car’s entire spec profile without looking down at the dash? Augmented reality is sweeping across the tech sphere in 2020, specifically within the auto industry. The growth of this innovative technology has made it possible for manufacturers to ensure a safer and smoother ride, every …
Read MoreHow Augmented Reality is Changing the Driving Experience in 2020
Once limited to elite tech purposes, now more and more industries are looking to use Augmented Reality technology — and for good reason, too! The chances are high that you have already interacted with augmented reality in one way or another, especially if you’re a fan of video games. One …
Read MoreThe Future of Augmented Reality in Your Day-to-Day Life
In March, businesses across the country shut down in an effort to flatten the curve of coronavirus infection rates as the virus threatened to spread out of control. Life as usual stopped suddenly, and businesses were forced to adjust to the closures in a fight for financial survival. Many industries …
Read MoreVirtual Reality in Automotive Market: What will be the Short-term Impact of Coronavirus?
In the United States alone, over 100,000 businesses have permanently closed due to the pandemic, which has left millions of people unemployed and looking for work. Nearly every industry has been impacted by the COVID-19 pandemic, including the automotive industry. Mandatory stay-at-home and lockdown orders, concerns over employees’ safety in the workplace, and …
Read MoreImpact of Covid-19 Outbreak on Automotive Augmented Reality Market