Where are the Augmented Reality Smart Glasses for Consumers?

Augmented Reality Smart Glasses

Augmented reality smart glasses have been the high-tech carrot being dangled in front of tech-savvy consumers for so long that it’s seriously difficult to keep track anymore. There has been buzz in major tech media and by tech journalists about these glasses. Companies like Facebook have expressed their interest in …

Read MoreWhere are the Augmented Reality Smart Glasses for Consumers?

The 10 Best Augmented Reality Apps of 2021

Augmented Reality Apps

Augmented reality is a technology that allows users to superimpose images, sounds, animations, and other digital elements onto their real world environment. In other words, it blends elements of the digital and real world together. Many people assume that they need to invest in expensive headsets or smart glasses to …

Read MoreThe 10 Best Augmented Reality Apps of 2021

Facebook and AT&T Launch Augmented Reality Experiences

Facebook and AT&T Launch Augmented Reality Experiences

Augmented reality is technology that allows users to superimpose digital elements onto their surroundings. Using this technology, consumers can enhance their real world with digital elements such as images, videos, and sounds. Although it is often considered a new technology, augmented reality has been around since the 1960s. However, it …

Read MoreFacebook and AT&T Launch Augmented Reality Experiences

Could Future Apple Glasses Upgrade Everything with Augmented Reality Interactions?

Could Future Apple Glasses Upgrade Everything with Augmented Reality Interactions?

Tom’s Guide recently posted a story referencing a Patently Apple update that detailed a new patent application (this one, however, is known as a “continuation in part” application) from Apple about potential future Apple glasses. Tom’s Guide explained that the patent application described how the glasses could upgrade surfaces into …

Read MoreCould Future Apple Glasses Upgrade Everything with Augmented Reality Interactions?

Apple vs. Microsoft: Who Will Augment Reality?

Apple vs. Microsoft

Bloomberg reported that the rift between Apple and Microsoft has been stoked once again. Gamers know that Epic Games (creator of Fortnight) took issue with Apple’s App Store and decided to let users stream games through xCloud (a Microsoft product)…essentially bypassing the App Store rules. Macrumors reported, though, that Apple …

Read MoreApple vs. Microsoft: Who Will Augment Reality?

Check Out These Augmented Reality Applications

Check Out These Augmented Reality Applications

Grand View Research estimates that by the year 2028 the augmented reality market is estimated to surge beyond $340 billion! Even now, though, augmented reality has seeped into video games, online experiences and even the automotive market. This technology is more widely used than some individuals might assume. Our cars …

Read MoreCheck Out These Augmented Reality Applications

Disney Develops AR System That Can Virtually Light Real Objects

Disney Develops AR System That Can Virtually Light Real Objects

When it comes to design and decor, lighting is often a crucial yet overlooked element. Lighting a room or a display properly is crucial to successful presentation.  Disney is one company that recognizes the importance of lighting, and they’ve been in the process of developing augmented reality technology that allows …

Read MoreDisney Develops AR System That Can Virtually Light Real Objects

Oh, Snap! Augmented Reality Comes to Life with Snap’s Spectacles

Oh, Snap! Augmented Reality Comes to Life with Snap’s Spectacles

Smart glasses might be the latest craze. Facebook x Ray-Ban has piqued the interest of those looking for a sleek and chic new pair of frames, but Facebook’s glasses and what they will feature are still a mystery. Amazon’s glasses connect to Alexa, while others, like Snap’s Spectacles, feature augmented …

Read MoreOh, Snap! Augmented Reality Comes to Life with Snap’s Spectacles

What is WEBAR? A Handbook on Web Based Augmented Reality

What is WEBAR? A Handbook on Web Based Augmented Reality

When it comes to Augmented Reality, many individuals utilize this technology through mobile apps — which are not necessarily needed when it comes to all AR projects. Obviously, app integration is extremely important and, as noted, the primary way that people use AR.  However, the emergence of WebAR has enabled …

Read MoreWhat is WEBAR? A Handbook on Web Based Augmented Reality

Is Integrating Augmented Reality into E-Commerce Sites Too Risky?

Is Integrating Augmented Reality into E-Commerce Sites Too Risky?

Augmented reality and virtual reality are playing larger and larger roles in our daily lives and branching into just about every industry under the sun, often with spectacularly successful results. Businesses and advertisers in particular are utilizing AR and VR technology in order to better connect with consumers, creating more …

Read MoreIs Integrating Augmented Reality into E-Commerce Sites Too Risky?