How Augmented Reality Improves Car Shopping Online

How Augmented Reality Improves Car Shopping Online

The concept of shopping for a car online has become increasingly popular over the last several years. In 2018, only 1% of car buyers purchased their vehicle online, but this number increased to 10% by early last year. Furthermore, nearly two-thirds of automotive consumers said they would consider purchasing their …

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Use the Power of Augmented Reality to Shop for a Car

Use the Power of Augmented Reality to Shop for a Car

Augmented reality is giving automobile manufacturers and maybe dealerships, too, new ways to create dynamic user experiences that transform the once tried-and-true car shopping journey. Augmented reality mixes real world environments with digital graphics. Now consumers can use the power of augmented reality to shop for a car. And these …

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A Look at the Automotive Augmented Reality Market

A Look at the Automotive Augmented Reality Market

Immersive technological shopping experiences may heighten the user engagement on a website or an app. Augmented reality allows for digital graphics to appear in the user’s real world environment, and this can provide unique try-on experiences for beauty brands, furniture stores or even within the automotive industry. While these digital …

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Augmented Reality in the Car Buying Process

Augmented Reality in the Car Buying Process

The car buying process has changed drastically over the years. In the past, the average consumer visited five dealerships before making a purchase decision, but now, 41% of automotive consumers only visit one dealership. Instead of traveling from dealership to dealership, automotive consumers now make more decisions online ahead of …

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How Augmented Reality is Helping with Surgical Precision

How Augmented Reality is Helping with Surgical Precision

Augmented reality (otherwise known simply as AR) has to do with the art of superimposing computer-generated content over what we see in the real world. AR is possible through integrating digital information with our own real world environment occurring in real time. A majority of AR content can be viewed …

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Get Playing with Google Search AR

Google Search AR

Google’s augmented reality experiences bring anime characters like Hello Kitty, Evangelion, Ultraman and more into the user’s personal space. These anime additions join other augmented reality search animals that make finding info via the search engine a bit more entertaining. So what animals are available via Google’s augmented reality search? …

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