Augmented Virtual Reality in Automotive

Augmented reality and virtual reality technology has exploded in the automotive industry, within both the self-driving and standard markets. Continental, HARMAN International, Microsoft, Visteon, Volkswagen, HTC, NVIDIA, Unity, AutoVRse, Bosch are some of the industry’s top leaders, and each manufacturer has something unique to offer to its consumer base. By …

Read MoreAugmented Reality and Virtual Reality Market Trends in the Automotive Industry

The automotive industry is fiercely competitive, which is why companies often embrace new technologies in order to set themselves apart from their competitors. One of the technologies that is expected to make a major impact in the automotive industry is augmented reality. Augmented reality technology allows you to superimpose digital …

Read More4 Ways Augmented Reality Will Transform the Automotive Industry

According to customer THINK “research shows that 76% of companies are investing in emerging technology”. Of these emerging technologies, virtual reality, augmented reality, and artificial intelligence are driving significant changes. These changes weren’t all positive for all sectors, but the auto industry is one that has remained mostly stable and …

Read More3 Trends Changing the Auto Industry – A Shift to Dealer Digitization

In the past, showrooms were the only way to get useful information and be able to examine a new car thoroughly before buying it. Today, most car shoppers do the majority of their research online and make their purchases without seeing the item in the real world.Potential car buyers can …

Read MoreThe Future is Now: Car-Shopping With Virtual Reality

In the United States alone, over 100,000 businesses have permanently closed due to the pandemic, which has left millions of people unemployed and looking for work. Nearly every industry has been impacted by the COVID-19 pandemic, including the automotive industry. Mandatory stay-at-home and lockdown orders, concerns over employees’ safety in the workplace, and …

Read MoreImpact of Covid-19 Outbreak on Automotive Augmented Reality Market

As we all navigate through the current COVID-19 pandemic, we have seen the closure of non-essential businesses, including car dealerships. This may have temporarily thrown a wrench in the plans of those whose lease was ending or those immediately due for a new vehicle. The act of social distancing is …

Read MoreHere’s How to Utilize Virtual Car Shopping During COVID-19

BY SASHA LEKACH – 05/01/19 With Tesla test drives scaled back, your options to check out a Model 3 or Model S sedan are limited enough that you may need to turn to virtual reality to see the car before you buy it.  Oculus’s new VR headset could become the next best way …

Read MoreIT REALLY FEELS LIKE YOU’RE IN A TESLA WITH NEW OCULUS QUEST VR HEADSET

By Gina Callari – 05/23/19 Today’s fragmented and increasingly digital landscape presents greater challenges for dealerships to meet the needs of car shoppers. According to a 2016 AutoTrader study, only 17 out of 4,002 surveyed customers were satisfied with the current car-buying process. Just a few years ago, shoppers could …

Read MoreDRIVING THE FUTURE OF AUTOMOTIVE RESEARCH AND SHOPPING

By Auto Success Staff Writers – 03/08/19 RelayCars, the virtual reality automotive experience that puts consumers in the driver’s seat of thousands of vehicles, has announced the expansion of their VR suite of applications with the launch of the new RelayCars, now in room-scale. Room-scale allows users to move freely …

Read MoreNEW RELAYCARS IN ROOM-SCALE ALLOWS CAR BUYERS, DEALERS TO EXPERIENCE HYPER-REALISTIC VIRTUAL REALITY SHOWROOM