As the industry approaches a 12-figure valuation, one auto manufacturer has taken their brand to the next level with virtual reality technology. Ford recently unveiled the image of a groundbreaking new race car, which was designed entirely using virtual reality. This 3D design method is providing auto brands with hyper-realistic …
Many that hear the name Dodge Charger, instantly think about the early year classics or the latest muscle car from the series. The Charger has been around since 1966 in various forms. Not all models were a success, and some couldn’t really be described as a “classic” muscle car. However, …
While the Covid pandemic caused many businesses to shutter and implement work-from-home operations, the supply chains for many industries (including automotive) came to a halt as factories paused production to ensure workers’ safety. Globally, supply and demand for many nonessential goods decreased as consumers hunkered indoors abiding by shelter-in-place mandates …
Read MoreVirtual Reality in Car Design at Ford: Joel Piaskowski Interview
Ford CEO Jim Hackett recently revealed on an earnings call with investors that the demand for the 2021 Ford Bronco has far exceeded the brand’s expectations. According to Hackett, over 150,000 customers have paid a $100 fee to secure a coveted reservation to order the vehicle. The History of the …
There’s no doubt that the global coronavirus pandemic has made visiting auto dealerships in person more difficult. But even before the pandemic, consumers showed a preference for shopping for cars online rather than in person. In fact, one survey revealed that 53% of consumers would be extremely or very likely …
Read MoreFord Launches Driveway Dealership AR Experience for 2021 F-150 Buyers
Let’s face it – the thought of going to the dealership can be enough to dissuade you from looking at that shiny new car you’ve been eyeing. The car-buying process is traditionally overwhelming and unpleasant, with long hours and negotiations with tough salespeople on the show floor. The process is …
Read MoreGet behind the wheel of your dream car without going to the dealership
The car-buying experience is almost universally loathed. In-person negotiations are a hassle, and spending the day going from dealership to dealership to test drive cars is an experience that most consumers want to avoid at all costs. Those hassles are one of the reasons why it takes consumers an average …
Read MoreHOW VR AND AR ARE CHANGING THE CAR-BUYING EXPERIENCE