Ford Launches Driveway Dealership AR Experience for 2021 F-150 Buyers

There’s no doubt that the global coronavirus pandemic has made visiting auto dealerships in person more difficult. But even before the pandemic, consumers showed a preference for shopping for cars online rather than in person. In fact, one survey revealed that 53% of consumers would be extremely or very likely …

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Get behind the wheel of your dream car without going to the dealership

Let’s face it – the thought of going to the dealership can be enough to dissuade you from looking at that shiny new car you’ve been eyeing. The car-buying process is traditionally overwhelming and unpleasant, with long hours and negotiations with tough salespeople on the show floor. The process is …

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HOW VR AND AR ARE CHANGING THE CAR-BUYING EXPERIENCE

HOW VR AND AR ARE CHANGING THE CAR-BUYING EXPERIENCE

The car-buying experience is almost universally loathed. In-person negotiations are a hassle, and spending the day going from dealership to dealership to test drive cars is an experience that most consumers want to avoid at all costs. Those hassles are one of the reasons why it takes consumers an average …

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