JMPR Public Relations today announced that it has been named agency of record for RelayCars, a company that offers a suite of automotive applications addressing both consumer and business needs.

RelayCars’ consumer app allows users to virtually explore every vehicle make and model available on the market since 2015, via smart phone, tablet or VR headset. The B2B suite of applications, known as RelayCars Pro, also includes a host of features to aid in dealers and OEM product managers with the selling process, product design, training and more.

JMPR will be responsible for bringing a wider awareness to RelayCars and assisting the company with several upcoming new product launches. JMPR will also work closely with RelayCars’ social media team to curate creative, integrated campaigns for multiple audiences. The agency was selected because of its extensive experience in the automotive, technology and mobility industries, as well as its relationships with key decision makers.

Featuring the most expansive and high-quality VR automotive library on the market, all RelayCars’ apps allow users to explore the interior and exterior of thousands of different vehicles including exotics, hybrids, full-size trucks as well as popular sedans and SUVs. Vehicle interiors and exteriors can be seen in full stereoscopic 360°.

RelayCars has more than a million downloads to date and is available for free on iOS, Android, Oculus Go, Google Daydream, Samsung Gear VR and Microsoft MR.

The RelayCars Pro suite offerings include the ability to guide one or multiple users’ experience, configurators, color change, key selling propositions and white label products.