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Explore a virtual room. Then explore an elevated alleyway with a step that suddenly has you plummeting. Next, using a virtual flashlight, walk around a dark maze with a figure lurking in certain places. Sounds like a bad dream? It’s actually a science experiment that utilizes virtual reality to test …
Read MoreA New Virtual Reality Test Can Measure Your Vulnerability To Stress
Augmented reality is a type of technology that allows users to superimpose digital elements onto their real world environment. Essentially, it gives users the power to combine the digital world with the real world. Many people assume that they need a headset, pair of goggles, or some other type of …
While we’ve been barreling towards online shopping as the new standard for years now, it’s become exponentially essential during the ongoing pandemic. As more and more people look to the internet for a semblance of normalcy, ecommerce retail has come in to bridge the gap. Online shopping becoming the norm …
Read MoreWhy Augmented Reality is Set to Transform Retail in 2021
Augmented reality is technology that allows users to superimpose digital elements such as images, text, and sounds onto their real world environment. Perhaps the most well-known use of this technology is the Pokemon Go app, which took the world by storm several years ago. Due to the popularity of this …
Need for Speed, Gran Turismo and Forza are all popular video games that pit players against each other in virtual races. Their commonality, however, drives their influence. These games are beyond just fun race competition. All three include branded vehicles from the major automotive manufacturers, making the games important marketing …
In 2020, many industries saw a significant increase of remote interconnectivity and seamless integration to keep businesses running while much of the country was stuck at home. This same pattern of growth took over the auto industry, and many brands jumped on the bandwagon to increase productivity, boost revenue, and …
Read MoreAuto Brands Like Audi are Using Augmented Reality for Streamlined Logistics Planning
Sports Video Group reported back in November that augmented and virtual reality is where many companies are investing; SVG cited a report that stated that these tech platforms “…recorded more than $2 billion in total investment so far in 2020.” Augmented and virtual reality is the future for many industries. …
Read MoreVirtual, Augmented Reality is the Future for Many Industries
The unprecedented COVID-19 pandemic has completely disrupted the global economy. The economic effects of the pandemic can be felt in nearly every sector, including the automotive industry. In this industry, the global health crisis has led to supply chain interruptions, assembly plant closures, production delays, and ultimately, lower automotive sales. …
Read MoreNissan Shifts to Digital to Adjust to Post-Pandemic World
Many consumers have long associated the Hummer brand with not-so-sustainable consumption. But, this auto manufacturer is changing the market’s approach to electric vehicles and technology in one go. With the help of virtual reality technology, General Motors has developed the 2022 GMC Hummer EV in a short amount of time. …
Read MoreHow Automotive Brands are Using Virtual Reality to Speed Up Product Development
The daily drive doesn’t look anything like it did a few decades ago. Cars have relied on computer technology for years, as these chips began to serve as a mechanical brain for the automobile. However, digital has wired beyond the hood and served to elevate the entertainment value and joy …