Augmented Reality Marketing Immerses Consumers into the Buying Experience

Augmented Reality Marketing

Augmented reality is becoming a big move for businesses who want to reach younger  consumers. An article in Advertising Week reported on the use of this technology to reach Generation Z. The youngest generation is quickly usurping the millennials to take the throne as the most coveted marketing demographics for …

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Augmented Reality Wine Labels Uncork Adventures, Mysteries and More

Augmented Reality Wine Labels

A bottle of wine might be the perfect complement to the evening’s dinner or even dessert. Perhaps uncorking that bottle is simply a relaxing way to unwind while watching a movie, snuggling by the fireplace or while enjoying an evening with friends. Before popping that cork, take a good look …

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BMW Launches New Art Car Augmented Reality Experience

Car Augmented Reality Experience

The competition in the automotive industry has always been fierce. Throughout history, automotive manufacturers have used innovative technologies to stand out from their competitors. For example, the first car with a built-in air conditioner system was introduced by Chrysler in 1953. Years later, Nissan released the first car in the …

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How Businesses are Using Augmented Reality Features to Reach Customers

How Businesses are Using Augmented Reality Features

Snapchat is eyeing an augmented reality future, and the social media app already provides resources and tools to provide businesses with this enhanced user experience for advertising and marketing purposes. Bloomberg reported that Facebook, Pinterest and TikTok are among the other social media players that are incorporating this tech, too. …

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How Facebook Has Embraced Augmented Reality Technology

How Facebook Has Embraced Augmented Reality Technology

Facebook first indicated its interest in virtual and augmented reality in 2014 when the company purchased Oculus. Since this time, Facebook has invested heavily in these innovative technologies. In 2017, Facebook had about one thousand employees in Reality Labs, which is the company’s virtual reality and augmented reality division. But …

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