Most people think of Google as just a search engine, and it’s not hard to see why. Its search engine is undoubtedly its most popular and successful product. In fact, Google handles more than 90% of searches performed around the world. However, the search engine is just one of many …
Augmented reality is becoming a big move for businesses who want to reach younger consumers. An article in Advertising Week reported on the use of this technology to reach Generation Z. The youngest generation is quickly usurping the millennials to take the throne as the most coveted marketing demographics for …
Read MoreAugmented Reality Marketing Immerses Consumers into the Buying Experience
A bottle of wine might be the perfect complement to the evening’s dinner or even dessert. Perhaps uncorking that bottle is simply a relaxing way to unwind while watching a movie, snuggling by the fireplace or while enjoying an evening with friends. Before popping that cork, take a good look …
Read MoreAugmented Reality Wine Labels Uncork Adventures, Mysteries and More
In the past, augmented reality experiences were not available to everyday consumers. But that’s all changed as a result of developer tools such as Apple’s ARKit and Google’s ARCore, which have made it easier than ever before to develop augmented reality apps for Android and iOS devices. Thanks to these …
The competition in the automotive industry has always been fierce. Throughout history, automotive manufacturers have used innovative technologies to stand out from their competitors. For example, the first car with a built-in air conditioner system was introduced by Chrysler in 1953. Years later, Nissan released the first car in the …
Read MoreBMW Launches New Art Car Augmented Reality Experience
Augmented reality experiences are used by companies and businesses to improve the user experience for online shopping or to create unique and immersive marketing campaigns that introduce consumers to a new product. These experiences can be used to help consumers virtually try-on products, view products in their home or even …
Snapchat is eyeing an augmented reality future, and the social media app already provides resources and tools to provide businesses with this enhanced user experience for advertising and marketing purposes. Bloomberg reported that Facebook, Pinterest and TikTok are among the other social media players that are incorporating this tech, too. …
Read MoreHow Businesses are Using Augmented Reality Features to Reach Customers
Throughout its history, the automotive industry’s success has relied heavily on its ability to capitalize on new technologies. From new safety features and infotainment systems to electric and self-driving vehicles, technology has played a major role in the evolution of the automotive industry. The newest technology to make waves in …
Imagine never having to go into an automobile dealership. Instead, shoppers can choose to view a car in 3D in their bedroom. Or out in the backyard. Using just a phone or a tablet, the car appears before the user’s eyes. Walk around the vehicle. Look inside. This isn’t a …
Read MoreCars Can Appear Anywhere Using an Augmented Reality Showroom App
Facebook first indicated its interest in virtual and augmented reality in 2014 when the company purchased Oculus. Since this time, Facebook has invested heavily in these innovative technologies. In 2017, Facebook had about one thousand employees in Reality Labs, which is the company’s virtual reality and augmented reality division. But …
Read MoreHow Facebook Has Embraced Augmented Reality Technology