Augmented reality could be the portal that many consumers use to enter the future metaverse. However, in many ways, the metaverse is already a reality. The metaverse might be considered anything that exists in the virtual or augmented reality realm; the graphic depictions aren’t real, but they are a new …
Standard advertising was launched via print, radio or television campaigns. Consumers were used to viewing their favorite products in slick print ads in magazines or in simple black and white messaging in newspapers. Many companies also reached their key demographics via television or radio commercials. Now, though, advertising messages are …
Read MoreHere’s How Augmented Reality Advertising Immerses Consumers into the Messaging
Augmented reality is technology that allows you to superimpose images, sounds, and other digital elements onto your real world environment. In other words, it gives you the power to blend elements from the digital world and real world together. Many people associate augmented reality technology with gaming, but it has …
Augmented reality has become the buzz among tech giants. Facebook is focusing on more immersive experiences and developing its metaverse. Tech writers have been waiting patiently—or not so patiently—for new Apple consumer-driven augmented reality glasses. Google offers many augmented reality experiences including Floom and other augmented reality ‘experiments.’ But what …
Read MoreHow Businesses Immerse In Microsoft Augmented Reality Technology
Generations of students once remember using chalk and a blackboard to write out math problems and learn their alphabet. Those dusty boards then led to dry erase boards…which eventually morphed into smartboards. Computers, too, were once a rare classroom feature. Today’s students often have their own laptop. Technology dominates the …
Facebook and its founder have made augmented reality a priority. Facebook Reality Labs focuses on developing augmented and virtual reality ideas and technology; the Labs are busy researching wearable technology and working on Project Aria, plus many other projects, too. Recently, though, Facebook has hit headlines not for augmented or …
Augmented reality technology has exploded in popularity over the last several years. In 2021, the augmented and virtual reality market was valued at over $30 billion. But experts predict that it will increase to nearly $300 billion in just a few short years. This exponential growth will be driven by …
Apple has taken a juicy bite out of the augmented reality market. Apple’s App Store is home to thousands of augmented reality games and experiences. Curious about what to explore via augmented reality? Here are 15 apps to experience augmented reality…and many are free to download! JigSpace (only for Apple …
Augmented reality is part of everyday life for many consumers. In the car, augmented reality is used in navigation systems like backup cameras and heads-up displays that show hazards, directional assistance and other driving data. Teens and children play augmented reality games (like Pokemon GO). Teachers also may be using …
Read MoreHere’s How Teachers Can Use Augmented Reality in the Classroom!
Snapchat is an instant messaging app that was launched in 2011. The app initially focused on offering person-to-person instant messaging services. In fact, it was widely known for its disappearing message feature, which allowed users to send messages that would automatically disappear after they were viewed by the recipient. But …