While once a technology considered futuristic, augmented reality now interweaves into our daily lives, elevating experiences and helping us to understand buying choices. Augmented reality has become so widespread both in business and personal use, that by 2025 this sector is expected to hit nearly $200 billion. In 2019, only …
Augmented reality and virtual reality technology has exploded in the automotive industry, within both the self-driving and standard markets. Continental, HARMAN International, Microsoft, Visteon, Volkswagen, HTC, NVIDIA, Unity, AutoVRse, Bosch are some of the industry’s top leaders, and each manufacturer has something unique to offer to its consumer base. By …
Read MoreAugmented Reality and Virtual Reality Market Trends in the Automotive Industry
Shopping for a new car can be a big headache. The car options are endless and the decision to buy or lease has many pros and cons. Leasing a car can be a great option over buying because you can often get a new car, drive it for a few …
Read MoreShould I Use My Trade-In As a Down Payment On A Lease?
While the Covid pandemic caused many businesses to shutter and implement work-from-home operations, the supply chains for many industries (including automotive) came to a halt as factories paused production to ensure workers’ safety. Globally, supply and demand for many nonessential goods decreased as consumers hunkered indoors abiding by shelter-in-place mandates …
Read MoreVirtual Reality in Car Design at Ford: Joel Piaskowski Interview
The automotive industry is fiercely competitive, which is why companies often embrace new technologies in order to set themselves apart from their competitors. One of the technologies that is expected to make a major impact in the automotive industry is augmented reality. Augmented reality technology allows you to superimpose digital …
Read More4 Ways Augmented Reality Will Transform the Automotive Industry
According to customer THINK “research shows that 76% of companies are investing in emerging technology”. Of these emerging technologies, virtual reality, augmented reality, and artificial intelligence are driving significant changes. These changes weren’t all positive for all sectors, but the auto industry is one that has remained mostly stable and …
Read More3 Trends Changing the Auto Industry – A Shift to Dealer Digitization
Artificial Intelligence (AI) was not always a term associated with driving. Yet, today, it is an integral part of innovation in the automobile industry. More and more big-name auto companies are looking for startups that have the tools and creative ideas to help enhance their vehicles’ driving experience. The autonomous …
Read MoreStartup AI Companies Stirring Up Business With Self-Driving Cars
Augmented reality is jumping into the driver’s seat and positioned to dominate the auto industry. Currently, virtual reality is used to showcase vehicle features in e-showrooms throughout the internet, and the technology allows consumers to take virtual test drives of new cars. Augmented reality safety features will be the future …
Read MoreAugmented Reality in Automotive Safety Features to Drive the Future
Hearing aids and auditory devices once were extremely cumbersome; the earliest hearing aids were large trumpet-like instruments that one held into the ear, but these devices eventually became more manageable, as hearing devices were developed that fit into the ear canal. These models weren’t discreet, and their auditory amplification also …
Ford CEO Jim Hackett recently revealed on an earnings call with investors that the demand for the 2021 Ford Bronco has far exceeded the brand’s expectations. According to Hackett, over 150,000 customers have paid a $100 fee to secure a coveted reservation to order the vehicle. The History of the …