Museums Are Using Augmented Reality To Boost Entertainment Value

Museums are bringing new worlds to visitors like never before by using augmented reality to educate. Major museums, like the Getty Museum or the Louvre, have long been regarded as cultural epicenters. They are often frequented by thousands of tourists and locals every year. Today, museums are looking to not …

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How Honda is using Augmentative & Virtual Reality

The use of augmented reality and virtual reality technologies is expected to completely transform the automotive industry. These technologies have already been embraced by some companies in the automotive industry, including the Honda Motor Company. Over the last several years, Honda has started to incorporate augmented and virtual reality technologies …

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7 Amazing Ways Marketing Reality was Augmented

Augmented reality is quickly becoming a “daily use” technology, especially as more comfortable and wearable devices hit the market. Affordable glasses or contact lenses could make what is now a novelty tech become as common as the smartphone. Just because it is still in the developing phase, doesn’t make this …

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An Overview and the Future of the Augmented & Virtual Reality Eyeglass Market

Virtual reality and augmented reality have been downloaded into our lives and are now wired into our automobiles, apps, shopping experiences, and the games we play for fun. While virtual or augmented reality is even featured in modern hearable technology, glasses and headpieces have been the ubiquitous gateway to the …

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AR Brings Futuristic Holographic Display Tech To Our Real-life Vehicles

Hollywood has definitely played up our fantasy for futuristic cars that do it all. From Star Wars to Iron Man, the Hollywood version of automobiles in the future rely heavily on tons and tons of advanced augmented and virtual reality features such as holographic display tech. Those fantasies might not …

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How Ford is using Augmentative & Virtual Reality

Augmentative and virtual reality has long been talked about as the way that will propel the automotive industry into the future. More and more consumers are demanding for more enhanced safety and driving features in their vehicles. The demand for autonomous vehicles such as for ride-sharing services is also increasing. …

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The New York Times & Facebook Announce Augmented Reality Driven Partnership

People often associate augmented reality technology with the gaming industry, but the truth is that this technology is used in many other industries as well. Augmented reality has been embraced by businesses in various industries, including healthcare, automotive, manufacturing, and retail. Now, it seems media companies may also be ready …

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Apple to Add Augmented Reality Content on TV+ Services

Television and entertainment services battled for years against digital streaming and online service. However, once they started to adjust business models, the concerns reduced and highly profitable systems evolved such as NetFlix, Hulu, Amazon Prime Video, and of course Apple TV Plus. These masters of streaming entertainment have brought all …

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How Toyota is Using Augmentative & Virtual Reality

Toyota has long been one of the leaders in the mainstream auto industry, providing models that appeal to a variety of audiences. Now, they’re applying the newest technological trends to enhance their hybrid models like never before. By integrating the car’s computer interface and the driver’s mobile device, Toyota is …

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