Marcela De Vivo, Author at Relay Cars

3 Trends Changing the Auto Industry – A Shift to Dealer Digitization

January 26, 2021September 4, 2020 by Marcela De Vivo

According to customer THINK “research shows that 76% of companies are investing in emerging technology”. Of these emerging technologies, virtual reality, augmented reality, and artificial intelligence are driving significant changes. These changes weren’t all positive for all sectors, but the auto industry is one that has remained mostly stable and …

Startup AI Companies Stirring Up Business With Self-Driving Cars

May 9, 2022September 2, 2020 by Marcela De Vivo

Artificial Intelligence (AI) was not always a term associated with driving. Yet, today, it is an integral part of innovation in the automobile industry. More and more big-name auto companies are looking for startups that have the tools and creative ideas to help enhance their vehicles’ driving experience. The autonomous …

Augmented Reality in Automotive Safety Features to Drive the Future

October 21, 2021August 31, 2020 by Marcela De Vivo

Augmented reality is jumping into the driver’s seat and positioned to dominate the auto industry. Currently, virtual reality is used to showcase vehicle features in e-showrooms throughout the internet, and the technology allows consumers to take virtual test drives of new cars. Augmented reality safety features will be the future …

Hearable Tech Trends Amplify the Future of Sound

January 26, 2021August 30, 2020 by Marcela De Vivo

Hearing aids and auditory devices once were extremely cumbersome; the earliest hearing aids were large trumpet-like instruments that one held into the ear, but these devices eventually became more manageable, as hearing devices were developed that fit into the ear canal. These models weren’t discreet, and their auditory amplification also …

Ford Bronco Reservations Surpass 150,000

July 4, 2022August 28, 2020 by Marcela De Vivo

Ford CEO Jim Hackett recently revealed on an earnings call with investors that the demand for the 2021 Ford Bronco has far exceeded the brand’s expectations. According to Hackett, over 150,000 customers have paid a $100 fee to secure a coveted reservation to order the vehicle. The History of the …

Ford Launches Driveway Dealership AR Experience for 2021 F-150 Buyers

January 26, 2021August 24, 2020 by Marcela De Vivo

There’s no doubt that the global coronavirus pandemic has made visiting auto dealerships in person more difficult. But even before the pandemic, consumers showed a preference for shopping for cars online rather than in person. In fact, one survey revealed that 53% of consumers would be extremely or very likely …

Elon Musk: August 28th Update to Further Detail Neuralink’s Brain Computer Interface

January 26, 2021August 21, 2020 by Marcela De Vivo

Many of us already use some sort kind of suite of synced devices, but would you connect a computer with your brain? Brain-Computer Interfaces (BCIs) could potentially revolutionize the tech and healthcare fields if scientists are able to successfully merge “man with machine.” This innovative new field is being pioneered …

A Shopper’s Guide to Augmented Reality

January 29, 2021August 21, 2020 by Marcela De Vivo

Augmented reality and virtual reality can transform our lives and simplify our daily habits. Through AR, customers increase their confidence in their product selection through: Richer product information or interaction The ability to personalize or configure unique product designs The deeper emotional connection from immersive brand storytelling. Here are some …

The Future is Now: Car-Shopping With Virtual Reality

February 7, 2022August 19, 2020 by Marcela De Vivo

In the past, showrooms were the only way to get useful information and be able to examine a new car thoroughly before buying it. Today, most car shoppers do the majority of their research online and make their purchases without seeing the item in the real world.Potential car buyers can …

How Augmented Reality Changes Today’s Automotive Industry

January 26, 2021August 17, 2020 by Marcela De Vivo

The automotive industry has a history of embracing new technologies in order to enhance the driving experience for consumers. Over the years, automotive manufacturers have incorporated technology into their designs to provide consumers with emergency braking, collision detection, fuel efficiency, and in-car entertainment. But now there is another technology—augmented reality—that …