Marcela De Vivo 
Every year, the data analytics and consumer intelligence company J.D. Power conducts a study to determine the car brands that are the most appealing to consumers. To conduct the 2020 Automotive Performance, Execution and Layout (APEAL) Study, J.D. Power analyzed responses from nearly 90,000 owners of new 2020 model year …
As the industry approaches a 12-figure valuation, one auto manufacturer has taken their brand to the next level with virtual reality technology. Ford recently unveiled the image of a groundbreaking new race car, which was designed entirely using virtual reality. This 3D design method is providing auto brands with hyper-realistic …
While Tesla has been dominating the headlines when it comes to technological advancement, many mass market brands are integrating augmented reality into the creation, sale, and functionality of their vehicles. Augmented reality is making it easier, safer, and more enjoyable to go for a drive. Read on to learn how …
Read MoreWhat is the Future of Augmented Reality in the Auto Industry?
Many that hear the name Dodge Charger, instantly think about the early year classics or the latest muscle car from the series. The Charger has been around since 1966 in various forms. Not all models were a success, and some couldn’t really be described as a “classic” muscle car. However, …
Buying a car in-person can be a long and, quite frankly, annoying process. Few people can say they actually enjoy going to a dealership. The long negotiations with a salesman, possible hours of waiting for financing and processing paperwork, and walking through a dealership to look at and test drive …
While once a technology considered futuristic, augmented reality now interweaves into our daily lives, elevating experiences and helping us to understand buying choices. Augmented reality has become so widespread both in business and personal use, that by 2025 this sector is expected to hit nearly $200 billion. In 2019, only …
Augmented reality and virtual reality technology has exploded in the automotive industry, within both the self-driving and standard markets. Continental, HARMAN International, Microsoft, Visteon, Volkswagen, HTC, NVIDIA, Unity, AutoVRse, Bosch are some of the industry’s top leaders, and each manufacturer has something unique to offer to its consumer base. By …
Read MoreAugmented Reality and Virtual Reality Market Trends in the Automotive Industry
Shopping for a new car can be a big headache. The car options are endless and the decision to buy or lease has many pros and cons. Leasing a car can be a great option over buying because you can often get a new car, drive it for a few …
Read MoreShould I Use My Trade-In As a Down Payment On A Lease?
While the Covid pandemic caused many businesses to shutter and implement work-from-home operations, the supply chains for many industries (including automotive) came to a halt as factories paused production to ensure workers’ safety. Globally, supply and demand for many nonessential goods decreased as consumers hunkered indoors abiding by shelter-in-place mandates …
Read MoreVirtual Reality in Car Design at Ford: Joel Piaskowski Interview
The automotive industry is fiercely competitive, which is why companies often embrace new technologies in order to set themselves apart from their competitors. One of the technologies that is expected to make a major impact in the automotive industry is augmented reality. Augmented reality technology allows you to superimpose digital …
Read More4 Ways Augmented Reality Will Transform the Automotive Industry